Sunday, April 28, 2013

White Paper. Post #5. Conclusion.

Rite-Aid in Chili, NY has a great potential, and is an amazing store with lots of services and products to offer. Unfortunately, between them and their competition (Walgreens across the street) people of Chili seem to be more interested in Walgreens. It is possible to fix it, but it will take time and investment. If Rite-Aid would be willing to use my recommendations or at least some of them, I am assuming that within a year since the start of renovations their customer base will grow 15% adding over 80% to their annual profit.
It is clear that once Walgreens will realize that Rite-Aid is stepping up its game, they will hunt the market more aggressively. Rite-Aid should not slow down and should keep fighting for the right to be on that street. Consumers like choices. 

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