White Paper. Post #4. Web 2.0

Since Rite-Aid I am doing my white paper on is a local store, I think the best way for them to use the media would be local radio shows, hashtag on Twitter and Instagram that is personalized to that particular store, and possibly a Facebook page that is personalized to Rochester as a city, but not strictly to Chili.

 

1. Local radio shows could be sponsored by local Rite-Aid district which will bring attention to all Rite-Aids in the community of Rochester. It will also allow people recognize Rite-Aid as a company that cares and is involved. They could sponsor funny prank shows like “war of the roses”, or serious medical shows on stations for retired adults to attract different consumer audiences in the stores.

 

2. Hashtags are extremely popular among young adults and business people. They make it easier to share and find information, so if Rite-Aid has a local Twitter account, that would bring so much more attention to the store. A store manager could have an account on Twitter and Instagram with which they could share new products, prices, adds, promotions, and their company’s believes, so consumers know what to expect once they walk through the doors. The hashtag that I chose is #whyriteaid because it raises the question of why people should think to choose Rite-Aid. It also has the answer in it: one should choose Rite-Aid because of the sales and customer service.

 

3. A personal Facebook page is possible to use it for the same reasons Twitter would be used. It is so much easier and faster to share information about special deals and promotions! It is under the touch of fingers to share the newest item in the store that competitor might not have just yet if ever. It also would allow local Rite-Aid to hear costumers out, but because it would be so narrow, it’ll make it easier to track and to evaluate.

 

Either one of those tools would be also helpful to use to hear customers suggestions. People want to be involved; they want to have an input in the services and products they're getting, so using the web is one of the fastest and the best ways to be heard and to be spoken to.